DALLAS Tx., April 17 - Smart Wear Clothing continues to inspire new clients and advertisers as the Dallas based clothing company was recently taken on by popular senior publication, 'The Senior Voice.'

While the Smart Wear brand has experienced a marked increase in sales and exposure over the last two months, the company has been cautious about ad spending.  But recently, co-president and founder, LeaAnn Yost announced that Smart Wear was ready to pull the trigger on some potentially lucrative advertising opportunities.

"I have to be realistic about where we are - and honestly, we are just getting into the early stages of promotion and marketing.  Until about two weeks ago, we just weren't ready to take on any serious advertisers.  But I am 100% confident in our new marketing strategy and feel we are ready to push our brand to the next level," Yost said.

'The Senior Voice' approached Smart Wear about three weeks ago to discuss advertising and editorial options after senior editor, Carol Butler, read a company press release.

"After reading some press releases and doing some research, I was very impressed with what the company was doing; I just had to get them in our publication.  I know how difficult it is to decide on advertising, especially for start-ups, but I feel Smart Wear will really benefit from working with us," Butler said.

Smart Wear will be running a full page promotion in this spring's edition of 'The Senior Voice,' including; a half page ad, half page editorial and full-sized banner ad on the magazine's new website.  According to Jennifer Sebey, Smart Wear's web designer and marketing coordinator, the opportunity is golden.

"It's really unique because they [The Senior Voice] pursued us, and have been more than willing to work with us on pricing and package bundling.  It was an opportunity we couldn't refuse - they have a loyal readership base and appeal to our target market.  We are confident the ad will bolster exposure and draw new clients," Sebey said.

Make sure to check out Smart Wear's ad and editorial in the April and May edition of 'The Senior Voice.'  For more information regarding; online sales, company news, new clothing lines, upcoming vendor shows and founder bio's visit www.smartwearclothing.com.
   

  

            

ATTENTION!! - Make sure to check out our updated vendor show schedule, as some dates have changed.  Thanks for all your support, we look forward to seeing you at this months shows!