DALLAS Tx., April 17 - Smart Wear Clothing continues to inspire new clients and advertisers as the Dallas based clothing company was recently taken on by popular senior publication, 'The Senior Voice.'

While the Smart Wear brand has experienced a marked increase in sales and exposure over the last two months, the company has been cautious about ad spending.  But recently, co-president and founder, LeaAnn Yost announced that Smart Wear was ready to pull the trigger on some potentially lucrative advertising opportunities.

"I have to be realistic about where we are - and honestly, we are just getting into the early stages of promotion and marketing.  Until about two weeks ago, we just weren't ready to take on any serious advertisers.  But I am 100% confident in our new marketing strategy and feel we are ready to push our brand to the next level," Yost said.

'The Senior Voice' approached Smart Wear about three weeks ago to discuss advertising and editorial options after senior editor, Carol Butler, read a company press release.

"After reading some press releases and doing some research, I was very impressed with what the company was doing; I just had to get them in our publication.  I know how difficult it is to decide on advertising, especially for start-ups, but I feel Smart Wear will really benefit from working with us," Butler said.

Smart Wear will be running a full page promotion in this spring's edition of 'The Senior Voice,' including; a half page ad, half page editorial and full-sized banner ad on the magazine's new website.  According to Jennifer Sebey, Smart Wear's web designer and marketing coordinator, the opportunity is golden.

"It's really unique because they [The Senior Voice] pursued us, and have been more than willing to work with us on pricing and package bundling.  It was an opportunity we couldn't refuse - they have a loyal readership base and appeal to our target market.  We are confident the ad will bolster exposure and draw new clients," Sebey said.

Make sure to check out Smart Wear's ad and editorial in the April and May edition of 'The Senior Voice.'  For more information regarding; online sales, company news, new clothing lines, upcoming vendor shows and founder bio's visit www.smartwearclothing.com.
   

  

            

ATTENTION!! - Make sure to check out our updated vendor show schedule, as some dates have changed.  Thanks for all your support, we look forward to seeing you at this months shows!

DALLAS, Tx., Mar. 22 - Smart Wear Clothing is aiming high as spring and summer roll in.  The up-and-coming clothing line has been hosting vendor shows across the metroplex preparing for the change of the seasons – but as the companies client base continues to grow, the need for a fresh new line has become a top-priority.

Smart Wear founder and co-president, LeaAnn Yost, announced today that the company is introducing a new women’s line which includes; a ¾ sleeve and full sleeve animal print blouse and another women’s formal dress shirt. 

“We are very excited about the line extension.  It’s a good sign that there is a demand to do this,” Yost said.  “We are currently in the design phase and will be releasing more information as we get closer to the finished product.”

According to Smart Wear web designer and marketing coordinator, Jennifer Sebbey, the new line has been in the works for a while, but up until last month, the company had not experienced enough growth to seriously take on the project. 

“We have been working on this [the new line] behind the scenes, but honestly, didn’t expect to seriously unroll it for a while.  It’s a great opportunity to attract new customers and we’re very optimistic about it.

Smart Wear expects to launch the women’s line as early as next month, and is hoping to capitalize on the warmer weather.  Previews of the new apparel will soon be available on the companies website and at upcoming vendor shows.  The next vendor show is April 30^th from 11am-2pm at the Granbury Wellness Center in Granbury, Tx,. The show is expected to draw a ‘larger-than-average’ crowd as anticipation for the new line continues to grow.

For more information regarding company news, product lines, online sales, founder bio’s and more visit www.smartwearclothing.com.                

ATTENTION:  Don't miss Smart Wear's upcoming vendor shows!  It's a great opportunity to get a sneak peak at all our new spring and summer clothing lines...

Smart Wear continues to attract new customers and grow it's business with every vendor show.  If you haven't already, make to check out our recent photo's of last weeks shows!!

visit our slideshow link to view full album! Smart Wear Photo Link

LeaAnn Yost - Co-founder and acting president 'Smart Wear Clothing' 

DALLAS, Tx., Mar. 8 - Yesterday marked a monumental day for the Smart Wear brand – in addition to another very successful vendor show at Prestonwood Court in Plano, the company confirmed its first official ‘out-of-state’ sales order. 

           

            Around 5pm, co-founder and acting president of Smart Wear Clothing, LeaAnn Yost announced she had received an order confirmation from Illinois.  While the order, a women’s blouse and set of khaki pants, isn’t exactly newsworthy in and of itself - the implication of the interstate sale notes an exciting new era for the company.

            “I was elated and very surprised when I received the order.  I know our work within the Dallas area has given us some notoriety, but to know our brand is reaching people in other states is very exciting,” Yost said.

            Over the last six months, Yost and her colleagues at Smart Wear Clothing have experienced exponential growth, but until yesterday, the brand had only established a small niche within the Dallas market.  It’s clear; the future seems bright for the start-up clothing line, but its difficult to determine what actually contributed to the sale in Illinois.

            “I was equally ecstatic to hear about the order,” web designer and marketing coordinator, Jenifer Sebbey said.  And honestly, I feel our newly implemented marketing plan has really broadened our reach.  Our web presence has increased two-fold since joining social media sites like; Facebook, Twitter and Blogspot.  They just drive more and more traffic to our home site - it's become an integral part of our business.”

            With no plans of slowing down, Smart Wear looks to rev-up their efforts heading into the summer months, both in Texas and abroad.  According to Yost, the company expects continued success as the brand keeps growing and gaining prominence.

            For more information regarding; company news, online sales, founder bio’s, new product lines visit www.smartwearclothing.com.  Don’t forget to ‘like’ us on Facebook and follow us on Twitter!