Thursday, March 8, 2012


LeaAnn Yost - Co-founder and acting president 'Smart Wear Clothing


DALLAS, Tx., Mar. 8 - Yesterday marked a monumental day for the Smart Wear brand – in addition to another very successful vendor show at Prestonwood Court in Plano, the company confirmed its first official ‘out-of-state’ sales order. 
           
            Around 5pm, co-founder and acting president of Smart Wear Clothing, LeaAnn Yost announced she had received an order confirmation from Illinois.  While the order, a women’s blouse and set of khaki pants, isn’t exactly newsworthy in and of itself - the implication of the interstate sale notes an exciting new era for the company.

            “I was elated and very surprised when I received the order.  I know our work within the Dallas area has given us some notoriety, but to know our brand is reaching people in other states is very exciting,” Yost said.

            Over the last six months, Yost and her colleagues at Smart Wear Clothing have experienced exponential growth, but until yesterday, the brand had only established a small niche within the Dallas market.  It’s clear; the future seems bright for the start-up clothing line, but its difficult to determine what actually contributed to the sale in Illinois.

            “I was equally ecstatic to hear about the order,” web designer and marketing coordinator, Jenifer Sebbey said.  And honestly, I feel our newly implemented marketing plan has really broadened our reach.  Our web presence has increased two-fold since joining social media sites like; Facebook, Twitter and Blogspot.  They just drive more and more traffic to our home site - it's become an integral part of our business.”

            With no plans of slowing down, Smart Wear looks to rev-up their efforts heading into the summer months, both in Texas and abroad.  According to Yost, the company expects continued success as the brand keeps growing and gaining prominence.

            For more information regarding; company news, online sales, founder bio’s, new product lines visit www.smartwearclothing.com.  Don’t forget to ‘like’ us on Facebook and follow us on Twitter!


                                        
               

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