Thursday, March 22, 2012


DALLAS, Tx., Mar. 22 - Smart Wear Clothing is aiming high as spring and summer roll in.  The up-and-coming clothing line has been hosting vendor shows across the metroplex preparing for the change of the seasons – but as the companies client base continues to grow, the need for a fresh new line has become a top-priority.

Smart Wear founder and co-president, LeaAnn Yost, announced today that the company is introducing a new women’s line which includes; a ¾ sleeve and full sleeve animal print blouse and another women’s formal dress shirt. 

“We are very excited about the line extension.  It’s a good sign that there is a demand to do this,” Yost said.  “We are currently in the design phase and will be releasing more information as we get closer to the finished product.”

According to Smart Wear web designer and marketing coordinator, Jennifer Sebbey, the new line has been in the works for a while, but up until last month, the company had not experienced enough growth to seriously take on the project. 

“We have been working on this [the new line] behind the scenes, but honestly, didn’t expect to seriously unroll it for a while.  It’s a great opportunity to attract new customers and we’re very optimistic about it.

Smart Wear expects to launch the women’s line as early as next month, and is hoping to capitalize on the warmer weather.  Previews of the new apparel will soon be available on the companies website and at upcoming vendor shows.  The next vendor show is April 30th from 11am-2pm at the Granbury Wellness Center in Granbury, Tx,. The show is expected to draw a ‘larger-than-average’ crowd as anticipation for the new line continues to grow.

For more information regarding company news, product lines, online sales, founder bio’s and more visit www.smartwearclothing.com.                


No comments:

Post a Comment