DALLAS, Tx., Feb. 17 - Wednesday afternoon marked another successful vendor show for the up-and-coming Smart Wear Clothing line.  The Dallas based company, which was created roughly six months ago, has capitalized on a unique fashion niche – ‘health-wellness fashion.’ 

             

            While Smart Wear’s goal to provide classic, stylish clothing is not necessarily unique in and of itself, its chief commitment to alleviate the discomfort and pain associated with rheumatoid arthritis and neuropathy is.

           

            Each piece of Smart Wear clothing is outfitted with a set of Velcro closures sewn in behind traditional buttons and zippers, giving users the “look” of conventional clothing without the difficulty of actually fastening them.  To-date, Smart Wear stands as the only company to produce and market false-button and false-zipper clothing.

            It’s obvious how Smart Wear benefits those who actually wear it, but the lines convenient fastening alternative offers care-providers a breath of fresh air as well.          

           

            “The concept is really innovative - all the pieces are easy for patients to put on, but even easier for those, like me, who struggle to dress them.  A lot of people in the health-care profession will benefit from it,” nursing colleague Lisa Sanchez said.    

                     

            The companies founder and co-president, LeaAnn Yost has served as a rehabilitation nurse for more than 15 years - during which time, she has developed a personal conviction to easing the onset of arthritis and neuropathy.

           

            “It’s hard watching my patients struggle to dress themselves, and after working with them for a while you can’t help but develop strong relationships.  I really wanted to help in another way,” Yost said.

            According to a recent study conducted by the Centers for Disease Control and Prevention, nearly 50 million Americans suffer from some debilitating form of arthritis. Unfortunately, the outlook for the aging ‘baby boomer’ generation is daunting and the number of diagnoses is projected to double over the next 10 years.

            “It’s kind of bittersweet, but I do see this becoming a major market trend as me and my friends inch closer to retirement,” local businessman, Geoff Willey joked.  “Hopefully I still have a couple of years before I have buy it (Smart Wear), but when the times come, I will certainly look into it.”

            Currently, Smart Wear sales are limited to local vendor shows and the companies website, but Yost already has plans to open retail outlets as early as December of this year. 

           

            She commented, saying “We already have a working blueprint, now it’s just a matter of getting the word out, maintaining productive client relationships and laying a solid foundation.”

             For more information about upcoming vendor shows, merchandise, founder bios, company news, and customer testimonials visit www.smartwearclothing.com.

 

LeaAnn Yost - co-founder & co-president Smart Wear Clothing