DALLAS, Tx ., Feb. 27 - Last Friday’s Smart Wear vendor show at Caruth Haven Court was a complete success.  The show proved to be a great opportunity to draw new customers and promote the brands innovative adaptive clothing line.

According to Smart Wear’s co-founder LeaAnn Yost, last weeks show was one of the most successful in terms of overall sales and brand exposure.

“We had a great turn-out, everyone we talked to was very interested in what we were doing.  In fact, Caruth Haven asked us to come back later this month to personally show our line to the resident's families.  It’s a good sign for things to come,” Yost said.

As the Company looks to continue increasing exposure, it’s also gearing up to rollout a new line of women’s blouses, which are expected to be available for purchase early this April. 

Both of Smart Wear’s founders, Yost and Yost’s grandfather George Brewer are extremely excited about the lines expansion, and agree that the brand’s recent aggressiveness will pay off in the end.    

Smart Wear’s website designer and marketing consultant, Jennifer Sebby commented saying, "We recently implemented a more dynamic marketing plan to help push our clothing line.  Considering the success of our last vendor show, we look to continue with that, but we plan to increase our web presence as well.  Using social media sites like Facebook and Twitter is a great, cost effective way to reach consumers, and we aim to capitalize on those opportunities.” 

Smart Wear’s recent marketing push comes at an opportune time, as the company sits atop the ‘fashion-wellness’ market.  Currently, Smart Wear is the only company that offers adaptive, buttonless and zipperless clothing – with the right balance of product rollout and promotion the company stands to experience serious growth.

Visit www.smartwearclothing.com for more information about company news, product lines, founder bios, upcoming vendor shows and more.